AI Optimization — also known as AI SEO or Generative Engine Optimization (GEO) — is the process of preparing your website, content, and brand to be findable, citeable, and trusted by large language models (LLMs) and AI-driven search tools.
It’s not about tricking the algorithm. It’s about structuring your site and your presence across the web so that when these tools go looking for answers - your brand is in the room.
AI Visibility Tool: To make this as clear and measurable as possible, we built our own AI Visibility tool. We track 500–1,000 prompts across ChatGPT, Perplexity, Gemini, and others — measuring where you show up, where your competitors show up, and what's actually working.