In January 2023, a premium cosmetics brand known for its signature eyeshadow palettes teamed up with DaSilva Consulting. The brand was already ranking well for branded terms tied to its product lines, but was missing visibility for the generic makeup-related keywords where category competitors were thriving. Recognizing the opportunity to level the playing field, our strategy was clear.
• Addressed broken pages caused by a third-party app, rolling out monthly redirections to ensure clean crawling across all countries and currencies.
• Revamped title tags, descriptions, and headings sitewide, establishing best-practice optimization patterns for every new product launch going forward.
• Launched a sustained link-building campaign prioritizing non-branded category terms — building authority around the searches where category competitors were already winning.
• Supported the launch of a dedicated European storefront in mid-2025, extending organic reach into a new market that now contributes a meaningful share of organic revenue.
• Monitored emerging AI search channels (ChatGPT and similar) as a new traffic source — early data shows organic revenue beginning to flow from AI-assisted search.
