In November 2024, a wedding-website solution for engaged couples partnered with DaSilva Consulting to strengthen organic visibility and grow traffic to the core product pages. At the time, the search presence leaned heavily on branded keywords, and most traffic was being generated by the brand’s own on-site tools and content — not by the high-intent, bottom-funnel terms that actually drive conversions. Meaningful link development was minimal, especially around the anchored keywords that matter most in the wedding-website category.
• Completed a full technical and onsite SEO audit to clean up foundational issues.
• Identified the commercial keyword clusters tied directly to revenue — the high-intent, bottom-funnel terms that actually convert.
• Built at least 100 authoritative, anchored links per month to strengthen those clusters.
• Shifted Google’s understanding of the site from “content and tools hub” to “wedding website solution” — repositioning the brand for category intent.
